“The Real Reason Simple is Smart”
In this deeply personal and compelling talk, corporate branding executive David B. Srere explains how the principles of simplicity transcended his professional work and helped him become a better father to his son.
David B. Srere is the Co-CEO and Chief Strategy Officer at Siegel+Gale, a global strategic branding firm. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. He has 30+ years of experience helping organizations develop, dramatize, and deliver clear, credible, compelling communications strategies. Industry experience includes: healthcare; financial services; consumer brands; education; energy; entertainment; technology; and telecommunications.