Breaking The Cycle: Making a Life
The big idea is about breaking the cycle of generational poverty and hopelessness. It is about making a life that is different from the one you were born into. People exist in two worlds: The one they were born into, and the one they make.
The first is defined by circumstance, the second by choice. Everyone has the power to shift from circumstance to choice, and go from “what is” to “what can be”.
In my neighborhood, many use the term “la lucha” – the struggle. It is their way of justifying poverty. Today, many are still taught that generational poverty is the norm.
The unspoken conversations of success are missing at the family table (in these neighborhoods), leaving many to believe they have to own and live out their family’s history of struggle.
As these conversations go unspoken, society at large is affected by the perpetual existence of generational welfare.
A recognized leader and finance professional, Yesi serves as an executive Director at one of the largest financial services firms in the world, where she manages a trillion-dollar proposal portfolio. This year, Yesi celebrated her 25th year on Wall Street, where she has consistently climbed the ladder after having started her career as an executive assistant.
Outside her corporate role, Yesi is the founder of Proud To Be Latina, a for profit organization created to help Latinas banish self-doubt and break self-imposed barriers. Founded in 2011, Proud To Be Latina has become a premier platform where Latinas are taught the art of navigating corporate culture. The organization has hosted five-250 person conferences, more than 50 empowerment calls and various networking events.
In addition to her entrepreneurial venture and her executive position, Yesi is currently pursing a Masters degree in Professional Writing at New York University. In 2017, she plans to resume dissertation work for the completion of her Ph.D. in Educational Leadership.
Yesi holds an MBA in Administration from Touro University and a Bachelor in Finance, with a minor in Graphic Design from Baruch College in New York.
A supporter of Locks of Love, Yesi has thrice donated 14 inches of her hair to help in the making of wigs for young girls with ailments. She has also earned three Pink Honor Roll awards from Susan G. Komen, for being one of the top 100 fundraisers in New York City for 2009, 2010 and 2011.
Yesi resides in New York City with her husband and their two teenage sons. She is the author of RISE: Affirmations for Personal Growth, and the forthcoming novel, Stay.